Paid Ad Campaigns like Pay Per Click ( PPC ) are the most effective ad campaigns that allow you to reach your target audience and get effective results.
Though most people consider PPC to be synonymous with Search Engine Marketing ( SEM ), the reality is that PPC advertising is one of the most prevalent internet advertising models.
Pay-per-Click can be used for advertising campaigns where you intend to measure the effectiveness of the advertising campaign. Clicks in a PPC campaign are a way to measure the attention and interest. In the campaigns where the main purpose is to generate a click or drive traffic using ad creatives, pay-per-click ( PPC ) is the preferred metric.
On most platforms the quality and placement of your advertisement is affected by the click through rates and the resulting cost of pay-per-click.
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